Every Google Local Services Ads call runs through Google's own number. Google's AI transcribes it, grades it, and scores whether you answered. Voicemail counts against you — on every future search in your service area.
These Google leads are routed through Google's number. Google sees whether the call was answered, how fast, and how long it lasted — then Google's AI transcribes and grades the lead.
“Missed calls may negatively affect your responsiveness.”
Those are Google's words, not ours. Responsiveness is one of the inputs Google names — so an unanswered call is not just a lost lead, it is a signal fed back into the system that decides who gets shown next.
of calls to small service businesses go unanswered.
411 LOCALS · SERVICETITANof callers who hit voicemail never call back.
PATLIVE · AIRCALLAVA is a done-for-you AI receptionist built around your calls. Every ring gets answered — so every one of these Google leads gets caught, and your responsiveness stays protected.