Breaker keepstripping in Nakoma.The calldidn't.
Madison's near-west bungalows in Nakoma and Dudgeon-Monroe still run wiring from the Coolidge administration, while the metro adds EV chargers faster than almost anywhere in Wisconsin. Both ends of that spectrum call an electrician — and hang up on voicemail.
Unanswered current: where the jobs go.
The quote you
never bid still
had a winner.
Madison electrical service calls typically run $250 to $400, remodel rough-ins land in four figures, and an EV charger circuit with permit commonly totals $1,200 to $2,000. Every quote request that rings out is a bid your competitor submits unopposed.
A shop missing five calls a week, where one in five was a real $300 service visit, leaks about $15,600 a year — and that undercounts it, because in a remodel-heavy market like Madison's near-west side, roughly every tenth answered call is a four-figure project inquiry.
Your close rate and your ticket sizes are the honest variables here. Feed them into the calculator and see what an answered phone is worth on your books.
Straight answers for Madison electricians.
What does AVA do with a sparking-outlet or burning-smell call?
It runs your safety script before anything else: evacuate-and-call-911 language for active hazards, breaker-off guidance only if you have scripted it, and immediate escalation to your on-call number. Scheduling only happens once the caller is out of danger.
Can AVA pre-qualify remodel and EV charger quotes?
Yes — panel location, service size if the caller can read it, garage versus street parking for chargers, project timeline, and budget expectations if you want them asked. Your estimator walks in with the discovery already done.
We're a two-person shop. Is this overkill?
The opposite: a two-person shop is exactly who loses the most to voicemail, because both of you are always on a job. AVA is the office staff you cannot justify hiring, at a fraction of a hire.
How fast do captured calls reach us?
The SMS with full intake details lands on your phone within seconds of hangup, and the same record posts to your CRM or job board simultaneously. Urgent flags ring through per your escalation rules.
Let's scope it.
Twenty minutes to script your hazard escalation and quote intake. Your ladder time stops costing you bids.
Live demo line. Hear AVA answer a real call flow.
Twenty minutes at book.aivoiceagency.ai. We map your call flow, handoff rules, and where AVA routes each request.
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